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The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness By Steven Levy ( Simon & Schuster )
Release Date: 2006-10-24
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List Price: $25.00
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 Interesting read ( khansen4 )
I read this book when it first came out and enjoyed it greatly - I found it an interesting read full of small insights into the industry in general and Apple specifically. As someone that has been a casual user of iPods and other MP3 players for years (first was a Diamond Rio 500), as I read the book (and saw Steven Levy on Charlie Rose) it explained why certain things are they way they are with the iPod. I enjoy history of technology books, and this one is well-written.
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 I love this book ( wilson993 )
I had no idea how much fun this book would be. I expected to learn how the iPod was developed, and I did. I expected to read about how cool the iPod is, and I did. I expected to read about the way the iPod changed both Apple and the music industry, and I did.
I did not expect to laugh out loud every few minutes, but I did. Steven Levy is a great writer - his knowledge of Apple combined with his knowledge of popular music makes the book great fun to read. Levy is simply an excellent writer, writing about an excellent product.
As a bonus, this is a valuable book to read if you design products of any kind, because it provides insights into how exceptional products are created - i.e., fanatical attention to detail, and an inner drive to make not just a good product, but a great one.
If you like music and technology, I guarantee you will enjoy this book. Of course, I own a couple of iPods, so I am biased. If you own a Zune, you may disagree. But even Zune owners might find it interesting to see how great products are designed.
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A great look at the iPod's impact ( briandadams )
I really enjoyed this book, and I think Levy did a really good job of writing a book that appeals not only to diehard Apple fans or "nerds", but to everyday people. The book speaks to how huge of a product the iPod has become, and how modest the early goals of the product were for Apple. It was a device that took only a few short months to fabricate and ship, but it's legacy will last for years to come.
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Enjoyable book ( 1chochom )
I very much enjoyed this book. Great story about the vision of Steve Jobs and Apple, and how a company can aspire to great products. Makes me want to go and buy more ipods and Macs.
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An intriguing read on iPod and its impact ( rolfdobelli )
Why do people ask for an iPod when they want an MP3 player? Other players hold as many or more songs, and play them just as well. Owning an iPod is more about music than about keeping up with the latest trends. That is why the iPod still holds the top spot in MP3 player sales. Author Steven Levy explores how the iPod came to be and how it earned its status as a cultural icon. Even the book's iPod-looking cover could evoke emotion from an iPod fan. We recommend this book to iPod lovers who will relish its story. Businesspeople, trend spotters and marketers also will gain insight into the way Apple made millions from selling music, machines and coolness.
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