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Start Your Own Self-Publishing Business (Entrepreneur Magazine's Start Up)
By Entrepreneur Press ( Entrepreneur Press )
Release Date: 2003-12-01
Average Customer Rating:
List Price: $14.95
Price: $11.21
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Product Description
Learn the nitty-gritty, hands-on tasks, tips, and tricks of successful publishing. Their stories and hard-won experience smooth the road for those whose dream is to become a published author.
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Product Reviews:
  Start Your Own Self-Publishing Business ( tcm_books )
Start your Own Self-Publishing Business: Your Step-by-Step Guide to Success is the self-publishers' complete guide to starting their own publishing company either to self publish their own books or with the intention of taking on other writers' works in addition to their own. This book discusses in detail print, electronic, and audio publications and is complete with lots of examples, helpful forms, and smart tips.

I liked Start your Own Self-Publishing Business: Your Step-by-Step Guide to Success because it had all the information presented in a logical, well thought out, easy to understand manner without all the hype and author self promotion often found in other self-publication guides. I also found it extremely refreshing that this book's emphasis was on creating a quality publication rather than slapping some pages together, calling it a complete work, and then using clever advertising and blanket marketing techniques to get some poor reader to buy a copy.
  Easy to Read ( ivanka1925 )
I purchased several books on this topic. The information is helful but I find out that there is a lot more to learn the more I read. You may want to explore what other useful information you may find online. After reading on this topic I find same or similar info in the books. For instance: That POD is not going to be very profitable since, it prints only few copies at a time. (Also how will you know that the POD company is not cheating you and is accurately reporting purchases and your reinbursement?)
The dissapointment comes from the fact that many of these books tell you that if you want to start your own publishing company, you would need at least $5000 and then some more. POD then is the cheapest way to get your book out and yet as I read in these books, the least profitable since, you would have minimal control over the price etc. I guess you will have to find out what works for you.
  Adequate but Nothing Special ( scientiapress )
As a non-neophyte self-publisher, I have read several books like this. By a fair margin, Dan Poynter's offers the greatest value. This Entrepreneur Magazine book provides an adequate survey of the various steps you need to take to self-publish a book. But the authors lack the insight and humility that people who have actually gone through the travails of self-publishing would have. Instead, it relies on interviews with a scant four self-publishers, whose comments pop up in chapter after chapter. It reveals to you that getting a review in the New York Times Book Review could sell 10,000 of your books, then lets its favorite interviewee note a few pages further on that it's not likely that the Times will decide to review your self-published book, but send it anyway just in case.

Listen to me: trying to get reviews for a self-published book can be an exceedingly frustrating task. You can waste a lot of time, effort, and copies to no avail. Better advice: sift carefully through all the lists in this book but especially in Poynter's to find the few potential publications that have a real interest in your subject, then focus on them. No harm in sending a press release to everyone else, as is suggested in this book. And still your best shot at a solid review will come from personal connections or other unfair advantages you might have. Or sheer luck.

The underlying point: a self-publishing business makes little economic sense in the vast number of cases, partly because there are too many self-publishers, who just add to the amazing glut of books of all kinds that is driving the organized publishing industry crazy. For every success story, I will bet there are scores of disappointed self-publishers who sell a few dozen copies of their books every year. So what readers really need is not another book that tells you how to self-publish a book but rather one entitled: "Turn Your Crummy Self-Publishing Business into a Successful Independent Press".

Not easy.
  Should Have Listened to the 3-Star Reviewer! ( monicamain )
I have to say that most of the time I'll disagree with the one guy who thinks a book sucks when many others have 4- and 5-star reviews. However, unfortunately, this wasn't the case for this book.

I should have avoided the book based on the fact that it was published by Entrepreneur Press. I've had plenty of doses of their extremely dry-as-dust home-business manuals (that they sell from their magazine) and this book was no exception. Not only was this book boring but it offered little useful content.

It's interesting because I've been looking into self-publishing for years and, out of everything I read, the ONLY thing that gave me the most information was a book that I got for FREE from Infinity Publishing (infinitypublishing.com) who prints self-published books.
  Okay, but no cigar ( bhudgins64 )

This book is well organized and the writing is fairly smooth, but it is basically second hand material. You're better off reading one good book about publishing and one good book about self-publishing. There's lots of material here gathered from various self-publishers, gurus and organizational heads in the field, but the author has obviously never self-published and really does not give you a good sense of it. Some glaring errors: the assumption that every self-publisher either lays out his own text in Adobe (InDesign at this point) or Quark Xpress or hands over a Word document to a printer who typesets it for a fee. Unfortunately it doesn't work that way and thousands of self-publishers use the services of typesetters or book designers to format their work before they ever approach a printer.
Other gaffes: 1. a complete misunderstanding of the difference between POD printers (which any self-publisher can use as an alternative to offset printing) and POD publishers like Xlibris.
2. A statement that endcaps and dumps are only given to big publishers with best- selling titles. Didn't anybody clue this guy to the fact that the big chains charge publishers for those endcaps and that if a group of books with a theme (romance for Valentines Day or vacationing in summer) is mounted on the endcaps a bunch of publishers will be paying some segment of the price for that exposure?
The book is well organized and has several worksheets but this is like reading a travel guide to Japan written by someone who has interviewed 12 travel writers and read up on basic research. Most of the information is correct, but it's just not the same as a book by someone who has actually visited Tokyo and Kyoto.

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