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Competing on Analytics: The New Science of Winning By Thomas H. DavenportJeanne G. Harris ( Harvard Business School Press )
Release Date: 2007-03-06
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List Price: $29.95
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Product Description
You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool. In Competing on Analytics: The New Science of Winning , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics.
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 For very high level managers who have no idea of CRM nor analytics ( narcicheng )
I bet if the term "analytics" is replaced by "CRM" throughout this book, it will remain intact as it is. It gives the high level management the basics of CRM/analytics, and the need to commit seriously company wide, especially their own time and career. However, little is offered on the execution, that the employment of external consultants like the authors is the legitimate way out. In short, if you know not CRM/analytics, this is marginally readable and helpful. If you already have one or more book else on CRM/analytics, please give this a pass.
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 Excelent ( felipecastro13 )
It one of the most interesting book that I have read, it show you the future tendent
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The Future of Business
As data becomes more available across the enterprise, the challenge becomes how to leverage data for a competitive advantage. This well-written book defines the benchmarks from which organizations should measure their ability to use data to establish a competitive advantage. Highly recommended reading.
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Excellent book
This was an excellent book on analytics, with great examples of how companies have been able to leverage data to make better business decisions with software tools like CUBE IT. It is well written and very timely.
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Waffle ( bernardzz )
Overall though these writers are correct that organizations now days are sitting on huge amounts of data. Yet currently we are only know little on how to get information out of this data.
This book does little to explain how to do it. What it does do is waffle on again and again on the same point. Often reads more like an advertisement then an explanation on the subject. If you want to know what analytics are all about you will not find it here. Also many of the facts quoted here are dubious e.g. I know many mathematicians that do this and they do not earn more then people with MBAs. It also needs summarizing.
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Addiction
