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The PDMA Handbook of New Product Development, Second Edition ( Wiley )
Release Date: 2004-10-08
Average Customer Rating:
List Price: $120.00
Price: $100.00
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Product Description
The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition. The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.
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 Not the best ( neilrothman )
Being a PDMA publication, I expected this treatment of new product development to be exceptional. However, I was disappointed. Rather than being detailed "how to" -- which is what I would expect of a "handbook" -- it is a collection of chapters by different authors that aren't integrated well and cover the broad spectrum of product development without handling anything in great detail. There are chapters that are well done and I found worthwhile, but there are numerous other books that I think cover this complex topic much more clearly.
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 A Must Reference for Every Product Manager
This book is a must read for every Product Manager or aspiring Product Manager. It is very detailed and covers the product development process from start to finish. I highly recommend it as a reference that should remain on your desk within arms reach.
However, please note that this book does not address product marketing; it only covers product develop processes.
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Second Edition
This is the "Bible" for NPD professionals. An excellent addition to the guides by Cooper and Crawford.
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 PDMA - Handbook for new product development
Haven't read from cover to cover, but proving to be an excellent reference. Good examples from industry reinforce key messages. Haven't learnt anything groundbreakingly new, but it has been a good confirmation or fine-tuning reference when needed.
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Product Marketing Professionals - BUY THIS BOOK! ( slinsk )
The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA .... This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you really need this book.Product Managers (should) perform the nitty, gritty, roll-your-sleeves-up: opportunity analysis, business case formulation, and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately, most professionals in such roles have had no formal training beyond an MBA (sometimes). The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development (business) managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products, understand value proposition, differentiation, features vs. benefits, uniqueness, sustainable competitive advantage, the fuzzy front end, pipeline management, how to plan a new product launch, manage a product portfolio, and more? This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice.
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