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The Power of Nice: How to Conquer the Business World With Kindness
By Linda Kaplan ThalerRobin Koval ( Doubleday Business )
Release Date: 2006-09-19
Average Customer Rating:
List Price: $17.95
Price: $12.21
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Product Description
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first.

Turning the well-known adage of “Nice Guys Finish Last” on its ear, The Power of Nice shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life.

Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, The Power of Nice will transform how you live and work.
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Product Reviews:
  Nice guys finish FIRST... 
I was first introduced to this book by an associate who said it described me perfectly. I didn't realize what a compliment this really was until I ordered it from Amazon and read it.

If you are not a nice person, this book can really revolutionize your outlook. It lays out the case to be nice to others in a logical manner and provides a lot of thought provoking reasons to embrace this concept.

If you are already a nice person, you will get even more out of this book. Lots of great advice on sincerity and how to still get what you want out of any relationship. You simply can't go wrong.

On top of this, the book is both easy and fun to read. It's a GREAT conversation starter and wonderful source of quotes for classes and speaches.
  Don't underestimate the title, being nice works 
The information in this book seems obvious, but I never thought that reexamining my notions of what it means to be nice would cause me to change my perspective so drastically. It is an elementary concept, and most people know a nice person when they see one, but rarely do people discuss the concept or what change of character is required to come off as a nice person to others. Intention is always in the back of people's minds, but in the heat of the moment, it becomes difficult to make the wisest or nicest decision. Its hard to weigh the benefits of preventing yourself from making a reactionary blunder. But with the help of this book, the guidelines that most of us already have some subconscious notion of are clearly laid out.
The anecdotes that this book is comprised of are thoroughly enjoyable and illustrate a great picture of how beneficial approaching everyone with kindness can be. The book also does a nice job of tempting the reader with the idea that being nice will reap personal benefits while at the same time, reinforcing the notion that being nice doesn't have to have selfish motivation. It is simply a good habit to have; it will boost your self-respect and the well-being of all.


  Nice book, but... ( freecruise )
It's nice to be nice, and it works to be nice if you do it right. But don't try to be too nice, because it may not work. There is a good discussion about the reason in The Key To Career Success.
  A must read for every woman.... 
Both myself and my husband read this book and have now purchased it for both our daughters to read. It is a twist on the corporate world, and it hit the nail on the head for why I always struggled with the dog eat dog mentality I encountered. It is a great read for everyone and puts a cooperative spin on working together for every age and career.
  Nice doesn't always cut it . . . ( powerwriter )
I found the book somewhat simplistic and cliche. I admire the author's work and very much enjoyed her book before this one. But in Nice, I found a book that didn't speak to the real business world.

Yes, we should be kind to people and have sympathy and empathy. And it's easier to get along when we're nice and when the other guy is nice. Others also tend to gravitate to us when we're nice and caring.

That said, however, in the real world of business, nice guys very often finish last. Bill Gates, for example, is known to tell people they're stupid or have stupid ideas. I'm not sure that a good thing or a personality flaw. But many successful people in business flat tell it like it is. They can be harsh.

Life and business are not black and white. People are not nice or bad. People are a mix of many things. When we can be nice and it's in everyone's best interest, we should do that. But there are times when being overly nice can get us a swift kick in the posterior.

That said, there is a certain power to being nice. The unfortunate part of it is that all too often, nice is taken for a weakness. And in business, weakness is not a good thing.
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