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Applying Psychology

By Andrew J. DuBrin ( Prentice Hall )

Release Date: 2003-06-26
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List Price: $105.40
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Book Description
This introduction to success in the workplace presents business psychology in clear, layman's language, helping readers understand how the application of psychology can help them improve individual and organizational effectiveness. It addresses the latest topics, including the new model of career advancement, gender differences in communication style, managing conflict through cognitive restructuring, human aspects of adjusting to technology, the problem of online addictions, the portfolio career, career downshifting, prospering in a learning organization, dealing with a micromanaging supervisor, 360-degree feedback, cultural diversity and ethics in the office, and other relevant topics with the goal of developing an appreciation of key principles and findings of the psychology of individual behavior. For human resources, industrial/organizational psychology, and general business managers and professionals.

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Product Reviews:

".....a must read for leaders in business and those who want to be.."~JC Angelcraft
Andrew J. Dubrin's book, Applying Psychology, is a nice exercise in the practice of business psychology. It is a first step for those who plan to become Industrial Psychologist and most likely will be required reading in your undergraduate studies.
The hidden value of this book is that inside its pages lie a treasure chest of information that can enhance any career.

Applying Psychology 6th edition covers such important topics as how values and beliefs influence job behavior. It addresses issues of perception like how people interpret the world and why perceptual problems exist. It teaches about methods and the importance of communication in the work place and emphasizes the value of understanding yourself by helping the reader learn how to develop self-awareness.

This fine textbook is a must read for leaders in business and those who want to be. It explains the sources of motivation and offers various techniques in self-motivational techniques. It is filled with several workshops designed to reveal tendencies and personality traits that can help a leader be the best that they can be.

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