Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Guide to Google Adwords)
By Perry MarshallBryan Todd ( Entrepreneur Press )
Release Date: 2006-11-29 Average Customer Rating: List Price: $24.95 Price:$16.47 Eligible for FREE Super Saver Shipping on orders over $25. Availability: Usually ships in 24 hours
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works.. .
Learn how to:
. .
Build an AdWords campaign from scratch.
Identify keywords that entice people to click on your ads.
Get the lowest bid prices on your keywords.
Defeat click fraud and other scams.
Use search engine optimization techniques.
Turn clicks into customers
. .
Plus get FREE e-mail updates on Google's ever-changing system.. . .
OK book ( sales7958 )
I don't write reviews but this form forces me to. I did not end up using this book.
A Quick Read...Immediate Results
Started up my first web based company and didn't have a clue. Got halfway through the book and was able to start implementing the techniques he teaches. By the time I was done with the book, I knew more about Adwords than the web designer who set Adwords up for me in the first place!
I read everything I can get my hands on by Perry Marshall now and am in his Renaissance Club to keep up to date on Google's frequent twists and turns.
Carlin Stanton
President
DfwReplacementWindows.com
Simple, Clear and to the Point
Perry Marshall's book is great.
An easy read (which is hard to do in a technical topic) and still powerful.
Thanks Perry
Easy read, needs update
I found this book to be an easy read and it sure helped with my google campaigns overall. Most of the screenshots are hard to read and outdated, yet still useful at some level. I wish there were more definitions of terms'; some newcomers may not be familiar with the google AdWords jargon and their importance so it would have been nicer if there were thorough definitions of CTR, CPA, CPC,etc.. and such. The name
"Ultimate Guide..." maybe a bit over the top but it's definitely a Great Guide.
Book needs to be updated but not bad for only $14.95
Book needs to be updated but not bad for only $14.95. I would recommend it for the money. It's a good beginners guide to say the least.
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OK book ( sales7958 )
A Quick Read...Immediate Results 
Easy read, needs update 