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The Long Tail: Why the Future of Business is Selling Less of More By Chris Anderson ( Hyperion )
Release Date: 2006-07-11
Average Customer Rating:
List Price: $24.95
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Product Description
"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of whats commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
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The Long Book from a Short Article ( francistapon )
PROS: Well written, fluid prose, clear headers guide the reader, useful observations on how the Internet has changed many industries, excellent for the business reader and entrepreneur.
CONS: Although the author generally writes in a concise writing style (which is nice), the book could be even shorter. Indeed, it grew out of a Wired article.
CONCLUSION: The reason I didn't give it 5 stars is that I wasn't left amazed and blown away. It's a nice book. Well written and researched. Get it if you're an entrepreneur or you love to read how the Net disrupts industries. If you're only moderately interested in these subjects, then just read the Wired article and/or the user comments on this book.
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 In Theory, Communism Works... ( brandonmendelson )
Where do I start?
I was really looking forward to reading "The Long Tail". I believe if I read "The World Is Flat" after I read this book, I would enjoy it more. After reading the Friedman book, and seeing the mostly recycled studies and facts Anderson uses here to justify his argument, I feel like I was reading the same book all over again. Ditto on Wikinomics, but I digress.
Here's the real problem with this book: There is a major assumption on Anderson's part that regular people like you and I can create content and sell it. Even if its bad, someone will buy it. Maybe, but no where does Anderson or any of these web futurists ever touch on how to fund such productions (and the fact that most of us will never be able to afford participating in the new web economy.) All this book really does is fuel an Internet gold rush, all the while making authors like Anderson rich for selling us a bill of goods and Silicon dreams.
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 Good but too much fluff
Nutshell review - A good concept, insight, idea but too much fluff, examples, case studies, etc. Could have been written in a tenth of the pages (but where's the margin in that?).
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 Wow
Excellent. Shines light on a fascinating concept. Offer growth potential for hundreds of fields. Samuel R Daines II.
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Extremely Relevant
Smart, relevant, and on point, this book is a good read for anyone interested in the evolution of product valuing and Internet-based business modeling. Part social and cultural review, part business process review, it speaks to how gone are the days of company driven, long-lasting big hits, which where primarily created from limited availability of information about people and entertainment products. The digital world of the Internet has created microcosms of connoisseurs who are reshaping what's considered popular, which is, in turn, reshaping Internet-based company business models and revenue sources. In a digital world, more product can be made available with far less overhead because it doesn't take up physical space. What the Long Tail says is that this allows a broader range of purchasing options to the consumer, which then results in increased revenue even if a given song, for example, is only purchased by a mere few people.
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Addiction
