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Made to Stick: Why Some Ideas Survive and Others Die By Chip HeathDan Heath ( Random House )
Release Date: 2007-01-02
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List Price: $25.00
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Product Description
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
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 it stuck!! ( maggie1922 )
Hey this is a must have for any researcher who struggles to get their message out there. The why's of how things work in the skill of remembering process is amazing. I read the book twice and now have it as my bible!
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Make the Message Land ( diane@diresta.com )
I loved Made to Stick. The authors provide a formula based on research for making your message stand out and be remembered.
Author of Knockout PresentationsKnockout Presentations: How to Deliver Your Message with Power, Punch, and Pizzazz
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Helped me to develop new approach on how to look at ideas
The author explores the role each of the following has on sticky ideas. Simplicity, Emotions,Credibility, and Unexpectedness.
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Finally, a business book for life!
It's rare a book comes along with such specific applicability for business and life - for building brands and building relationships. Simply my favorite book in the past decade.
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It Stuck With Me ( ksauls8 )
As a teacher I'm always looking for ideas that will help me make my presentations more memorable for my students. This book really brought home some ideas that I'd was vaguely aware of, but that never really bubbled up into my awareness. Not all the concepts were new, but were certainly presented in an interesting, even memorable, way.
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Addiction
