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Applying Psychology
By Andrew J. DuBrin ( Prentice Hall )
Release Date: 2003-06-26
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List Price: $107.60
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Product Description
For courses in Industrial/Organizational Psychology, Human Relations, and Interpersonal Skills. This introduction to success in the workplace provides an accessible overview of major psychological concepts and techniques that conveys to students how to exercise a solid professional performance and achieve personal satisfaction. Approaches to perception, learning, personality, conflict and motivation are examined, as well as theories of human behavior at work. Updated to include current issues that students can relate to in everyday life, the Sixth Edition explores topics such as cross-cultural relations, working in teams, empowerment, and other relevant matters with the goal of developing an appreciation of key principles and findings of the psychology of individual behavior.
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Product Reviews:
  ".....a must read for leaders in business and those who want to be.."~JC Angelcraft 
Andrew J. Dubrin's book, Applying Psychology, is a nice exercise in the practice of business psychology. It is a first step for those who plan to become Industrial Psychologist and most likely will be required reading in your undergraduate studies.
The hidden value of this book is that inside its pages lie a treasure chest of information that can enhance any career.

Applying Psychology 6th edition covers such important topics as how values and beliefs influence job behavior. It addresses issues of perception like how people interpret the world and why perceptual problems exist. It teaches about methods and the importance of communication in the work place and emphasizes the value of understanding yourself by helping the reader learn how to develop self-awareness.

This fine textbook is a must read for leaders in business and those who want to be. It explains the sources of motivation and offers various techniques in self-motivational techniques. It is filled with several workshops designed to reveal tendencies and personality traits that can help a leader be the best that they can be.
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