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Biological Psychology: An Introduction to Behavioral and Cognitive Neuroscience
By Mark R. RosenzweigS. Marc BreedloveNeil V. Watson ( Sinauer Associates, Inc. )
Release Date: 2004-06
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List Price: $108.95
Price: $106.77
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Product Description
Biological Psychology is a comprehensive survey of the biological bases of behavior that is authoritative and up-to-date. Designed for undergraduates enrolled in Biological Psychology, Physiological Psychology, or Behavioral Neuroscience, the book continues to offer an outstanding illustration program that engages students, making even complicated topics and chains of events clear. The book offers a broad perspective, encompassing lucid descriptions of behavior, evolutionary history, development, proximate mechanisms, and applications. New coauthor Neil V. Watson brings his expert knowledge of the field and the course to the Fourth Edition. This edition is designed to make the book even more readable. Each chapter has been made more concise and now begins with a brief narrative relating the topic to the human condition. The new edition boasts hundreds of new references, including research students may have encountered in the popular media. Yet critical thinking skills are also honed as the reader is alerted to the many widely-held myths about the neuroscience of behavior (different parts of the tongue detect only certain flavors, dogs are color-blind, sleep deprivation makes you crazy), and educated about facts that sound so unlikely to the uninformed (some people cannot feel pain, in some animals only half the brain sleeps at a time, ears make sounds, some people cannot form new memories, experience alters the structure of the brain). Thorough and reader-friendly, Biological Psychology reveals the fascinating interactions of brain and behavior.

Key Features

* The book has an outstanding full-color art program, including hundreds of original drawings that make it easy to understand structures, mechanisms, and processes in the brain.
* Each chapter opens with a brief narrative illustrating an important aspect of behavioral biology that will be made clear to the student by reading the rest of the chapter.
* Chapters end with a summary of the main points and offer recommended reading for students who want to learn more.
* Icons alert students to important methods, clinical issues, competing hypotheses, and instances in which genes, evolution, or neural plasticity are at work.
* Every copy comes with Learning Biological Psychology, an electronic study referenced from CD icons throughout the text.

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Product Reviews:
  Great book! 
This text book is a really great tool for students that are just starting to learn about biopsych. It is informative and detailed but not to the point to were students can't understand the material. The CD is also a great resource.
  A good tool ( bchrisp1 )
Book came quickly. It's good if you like to learn... otherwise it would work better to beat yourself in the face with.
  Great Introductory Text 
I have used both the first and second editions of this text in courses for first-year graduate students in a Psy.D. program. The text is clear, the illustrations excellent, as are the color overheads. This is at exactly the right level for students who will be clinicians using this information in understanding and dealing with clients directly (as opposed to researchers).
  good end of the second millenium 
I had the chance to give a overlook to prof. M.Rosenzweig text "Biological Psychology...", talking with my assistant teacher, I said, at last a nice, and good text for undergraduate student that are not going to be medicine student, but other profesional. This is the text for a change in the teaching of neuroscience; the result of it use will be clear at december 2000. the reasons for this: - clear use of history. - great use of design in each theme treated. - all the aids (cd, etc) are exactly what a beginnig student need. - the use of real neuroanatomy part, are perfectly complement by the pictures, diagram in the text. profs. M. Rosenzweig, A. leiman & S.M. Breedlove thanks from Chile.
  Please try again Mr.Rozenweig 
This book is a course textbook for my course, but to be honest I find it badly set out, espacially in the index where it's impossible to find anything. I know the guy's an expert in his field but the relevent information is hard to extract from the very dry tone. I've been tempted on more than one occasion to simply use it as a computer stand. This may sound like any other textbook but when you compare this to Kalat's book of the same name, the difference is unbelievable. As a student I'll take this rare opportunity to say 'good try Mr.Rozenweig, but I think you should take it back and work on it a little more'
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