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THE THERAPIST PSYCHOLOGIST BOOK STORE
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The Art of Looking Sideways By Alan Fletcher ( Phaidon Press )
Release Date: 2001-08-20
Average Customer Rating:
List Price: $39.95
Price: $26.37
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Product Description
Describing himself as a "visual jackdaw", master designer Alan Fletcher has spent a lifetime collecting images, useless information, quotations and scraps that take his fancy. This work distils this collection into a quirky and entertaining feast for the eyes and the mind. Loosely arranged in 72 "chapters", the book explores the workings of the eye, the hand and the brain.
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Amazon.com Review
Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness," a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director, and the joy of The Art of Looking Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness," Fletcher's book, which he describes as "a journey without a destination," is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization," the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon, drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," and a dizzying array of quotations and snippets of information, including the wise words of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Western civilization? I think it would be a good idea." Fletcher's mastery of design mixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw" eye for the strange and profound to produce a stunning book that cannot be read, but only experienced. --Jerry Brotton, Amazon.co.uk
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 Wow ... impossible to describe, yet obviously brilliant
An amazing effort creating an amazing result.
One of the most remarkable collection of concepts, ideas and observations.
Never fails to nudge the creative mind our of a slump.
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Perfect condition! ( makena102 )
The product was shipped the next day and got to me quickly. The book is awesome and was in perfect condition when I got it. Thanks!
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 a jumbled mess - but fascinating ( joannell@umich.edu )
the book is big, heavy and has a confusing layout(page numbers refer to spreads, not individual pages) Some pages are printed with black type on darkblue or gray making them almost unreadable (including the index which also has numbers smaller than most eye charts.) There is no index and little way to get back to something you found before without post-its. Yet for all its drawbacks, it's a fascinating compendium of design ideas - ideas in general. Great price for this much imagery. And if one has even a bit of leisure to peruse books for what just might pop out, this would be a good one to have.
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One Page a day ( willkalif )
This book is a tour de force of creativity and it is suitable for everyone, not just graphic designers. Each page is so thick and rich that you shouldn't browse through it. I highly recommend you limit yourself to 1 page a day so you can absorb and digest what it contains. It is a stunning whack of creativity that you need to take slowly. Over time this book will help you to see and to think in different ways and with significantly more "creativity".
If you consider yourself to be a creative person you absolutely, positively, have to get this book. It will change you.
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 Motivational & inspirational ( arjan139 )
All the scraps of thoughts, quotes, illustrations, art, and scientific insights all blend into a very nice amalgam of a book. I didn't read it from cover to cover, but rather opened up somewhere random and read different pieces. The randomness of all the inspirational thoughts allows for this type of reading - I think it actually makes the book even better. It almost works as the mind itself: getting bits and pieces of information to juggle with really gets your creative juices flowing.
A must have, and must-random-read, for everyone in the creative industries and arts sector. Not sure about what other people should do with it.
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Addiction
