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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) By Mike MoranBill Hunt ( IBM Press )
Release Date: 2005-07-31
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List Price: $49.99
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 Accomplishes its title's claim, and does it VERY well. ( apu756 )
I started a consulting business months ago, and before I created a web site for it I read much of this book. I expected that many of my clients would find me by using Internet search engines, so I minded some of the techniques and principles explained in this book as I designed my web site. And boy did it pay off. Using a simple, forty dollar application, I created and published a web site that quickly jumped to the top of Google's search results for key phrases that prospective clients have been using to find a consultancy like mine. I bet my competitors who had been around much longer than my business must have been P.O.'d big time. But I suppose that's what they get for failing to do their homework!
I'd elaborate on the content of the book, but other reviewers have done that; and ultimately it's the results that count, right?
I can honestly say that buying this book has been the most profitable investment I've made in my business thus far.
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Excellent, practical how-to guide
This book is great for both the corporate marketer with big resources AND the small business trying to grow big on the cheap (that would be us). Includes explanations of terms, sources for web tools, walks you through how to measure the success of your campaign efforts and even rationale for gaining buy-in in the corporate setting. Yes, it is detailed and comprehensive (off-putting for some) but simply focus on the issues of importance for you. Our website, [...], could be better, but we did avoid many pitfalls of internet marketing thanks to this book. It also helped us in working with our outsourced webmaster, who is not an SEO expert. Also check out Do It Wrong QuicklyDo It Wrong Quickly: How the Web Changes the Old Marketing Rules (IBM Press), which I am reading now.
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Hands down the best book available on search engine marketing
I purchased this book 2 months ago with the intention of trying to move my website up in the search engine rankings. I think every person that is responsible for search engine marketing dreams about what being ranked on the first page of Google would mean to your respective business. When I started this book my website was not ranked within the top 100 results on Google. Now we are on the first page for our targeted keywords. There is no question that optimizing your web site for the search engines is a lot of work and that it takes a very diligent effort to do it the right way. Showing you how to optimize your site the right way is what this book is all about. In truth, to me the book is worth 10 times what I paid for it. If you are interested in setting your web site up for success then this book is a must have.
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A Great Book from the Experts at IBM
I recently purchased this book because I am in the early stages understanding the marketing of Search Engine Optimization-Organic.
While the text material is great, there is more to Marketing than
SEO.
Marketing on Web2.0 is as effective in my opinion. I am not a fan of
Banners. Blogging is going to be huge.
I've worked in high tech field for over 15 years, mostly startups in
Silicon Valley from my home in Massachusetts. I sold over ten million
dollars worth of software and training in Electronic Design, all over the Internet. I know the power of Internet Selling and how to position a company on the Internet.
If you are a startup and need advice I welcome you to email me.
There is a lot of ways you can market yourself without spending any
money on the internet and get noticed!
Suzanne DeCarolis,
suzdecarolis@comcast.net
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Sensational Book!
Of all the books I've looked at for Search Engine Marketing/Optimization, this book is by far the best! The chapters on content writing and link building are worth the price of the book by themselves!
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Addiction
