Product Description
Essentials of Corporate Finance, 6/e by Ross, Westerfield, and Jordan is written to convey the most important concepts and principles of corporate finance at a level that is approachable for a wide audience. The authors retain their modern approach to finance, but have distilled the subject down to the essential topics in 18 chapters. They believe that understanding the “why” is just as important, if not more so, than understanding the “how,” especially in an introductory course. Three basic themes emerge as their central focus:
1. An emphasis on intuition—separate and explain the principles at work on a common sense, intuitive level before launching into specifics. Underlying ideas are discussed first in general terms, then followed by specific examples that illustrate in more concrete terms how a financial manager might proceed in a given situation.
2. A unified valuation approach—Net Present Value is treated as the basic concept underlying corporate finance. Every subject the authors cover is firmly rooted in valuation, and care is taken to explain how decisions have valuation effects.
3. A managerial focus—Students learn that financial management concerns management. The role of financial manager as decision maker is emphasized and they stress the need for managerial input and judgment.
|
|
 Poorly Written
I have to agree with many of the other reviewers on this book; I did not find the book to be well written or easy to understand. Maybe if I had had some financial management courses prior to this one I would have been able to see through some of the gaps in the explainations and examples.
|
A Difficult Read
Corporate Finance is a difficult subject. This book made it extremely difficult. Terms were not explained clearly or covered enough for anyone new to the subject to get an understanding. I used the web along with the text to get examples of what should have been more clearly illustrated in the textbook. I was very disapointed.
|
 Beautiful cover
This book was highly technical and made for very dry and boring classes but I learned a lot from it. The cover was absolutely beautiful.
|
 Great! ( upittgrad04 )
I think the book does a good job of simplifying finance for those of us who are beginners in the field. They give clear, step-by-step examples so that it is easy to understand
|
Finance Textbook ( wilder1075 )
The textbook's price was competitive, it was delivered in a timely manner as promised and in mint condition as promised.
I enjoyed doing business with this supplier.
|
Addiction
View Larger
Add to Cart 
