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Lateral Thinking: Creativity Step by Step (Perennial Library) By Edward De Bono ( Harper Paperbacks )
Release Date: 1973-10-29
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List Price: $15.00
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Product Description
The seminal book that introduced a new way of reasoning and decision making. "Dr. de Bono does not claim to be able to turn us all into Miltons, Da Vincis, and Einsteins. . . . The Muse never appears to most of us--hence the value of this book."--Times Educational Supplement
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 Not what I thought it would be and VERY boring! ( mikewalley )
Lateral Thinking must have gotten all of these great reviews from teachers that want their classes to learn these techniques because it was terrible! Maybe I was expectin too much, but this was geared toward teaching kids the authors own ideas of how to practice learning a way to think besides a traditional problem-solving way. I do agree that lateral thinkin is important and should be learned in addition to vertical thinking, but why is this book so great? I almost lost it when he starts talking about "po". I want my money back! Only buy this if you are a teacher and you want your students to learn his way. This audio book was not what I thought it would be and it was VERY boring!
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 Great book!
I am in the process of reading this book, and much like anything I've read from Edward De Bono, it really opens up my mind and shows me alternative ways of thinking.
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Must Read for Teachers ( pandolfi )
Edward de Bono's text is a must read for teachers who wish to foster independent thinking in their students and show them that seeing problems in new ways can lead to creative, worthwhile solutions.
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Creativity in a Bottle ( paulocal )
In my view, this is the best of the de Bono series of more than 30 books. It is as advertised: A step-by-step introduction to the art and science of creative thinking.
It shows the reader with a staple of de Bono's -- his graphs and diagrams - how to get over the threshold from just ordinary (right brain thinking) or "linear thinking" to (left brain thinking) or "lateral thinking," that is to pure creativity; and most important, how to consistently find the "launch pad" to ones own creativity.
Critical to the organization of this book and to making his points here (the same as in his other books), is giving the reader a basic understanding of how the mind works. This provides the framework for setting up and recognizing the special situations in which ones creativity is most likely to come into play.
Like, others in the de Bono series, these techniques work so well that it is scary.
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 Sort of interesting - great primer for an IQ or SAT test! ( o_____ )
Well, I have to admit I was a bit disappointed, but maybe that's just from erroneous expectations. I'm an artist & designer, and a graphic designer I admire had this on his list of the most important books he'd read, and that was my motivation to pick it up.
My conclusion is that this is a great book for non-'Creative' types (not to mean that they're not creative, just that they're not in a 'Creative' field such as the arts) such as scientists and engineers, who are looking to round out their thought process, or young adults in jr. high or high school who are exploring the nature of creativity.
It is intriguing to hear someone dissect the creative process in a cold, calculating, scientific sort of way, and de Bono does this job quite well without coming off as too fatuous (a common fate in that endeavor it seems).
Ultimately though, the creative thinking de Bono discusses is a very specific and fairly limited type, namely problem-solving. It's telling that almost all of the examples & figures he gives are geometric puzzle-solving. This would be a great book to read right before you take a IQ or SAT test.
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